amusements, sketches, experiments, etc.

AIGA studio tours poster/book and spread

my aiga tours spread
(shown: my individual spread within the book)
poster: 21.5″ x 30.875″
book: 5.375″ x 4.75″ x .375″

The San Francisco chapter of the AIGA asked Chronicle Books to design the poster for this year’s studio tours and Chronicle Books asked me to design the layout for their mailable poster so that it could convert into a book with a spread for every in-house designer. The theme of the studio tours was “I’m OK, You’re OK,” speaking to the opposite needs of feeling “OK” apart from other designers while also needing to interact with other designers to grow.

Shown here is my take on what happens when two individual designers (one per page) come together (as a spread). Through their gestures, I tried to illustrate not only the truce that studio tours create, but also the fact that when designers collaborate, the whole is often greater than the sum of its parts.

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