LYRIC 20th Anniversary Logo
any size
Logo directions for a 20th anniversary celebration of Lavender Youth Recreation and Information Center (LYRIC), an organization committed to emotionally supporting, preparing, and building up lesbian, gay, bisexual, transgender, queer, and questioning youth in the San Francisco community.

CHALLENGES
1) Logo must be energetic, powerful, strong, progressive, and welcoming
2) Client interest in illustrative or "bangy" aesthetic
3) Pride or LYRIC-associated color tie-in a plus
4) Could possibly establish system for the four different events at the celebration
5) Celebration byline: "all together different"

 

The Egyptian Book of the Dead Cover
9.5" x 14"
Revised cover for The Egyptian Book of the Dead

CHALLENGES
1) To appeal to scholarly and student ancient Egypt enthusiasts alike
2) Increased legibility at thumb-nail size for online vendors
3) Showcase illustrated texts in a brighter and more contemporary fashion

 

The Best Dance Moves in the World...Ever! Cover
5.535" x 8.74" x 0.571"

Cover for the UK buy-in The Best Dance Moves in the World...Ever!

CHALLENGES
1) Design should appeal to American audiences
2) Cover should reflect energy and color of interior

 

Playboy Slipcase and Marketing Sheet
6.5" x 8.25" x 2"

Slipcase for Playboy's Blondes, Brunettes, and Redheads trilogy for Borders.

CHALLENGES
1) Slipcase that reflects the established Playboy style and incorporates the specific set's pre-designed aesthetic
2) Must encourage sales of trilogy after first run's less successful attempt

 

Special Exhibition Catalog
9.5" x 9.75"

Dual exhibition catalog for the Metropolitan Museum of Art

CHALLENGES
1) Present seemingly dissimilar artists Santiago Calatrava and Robert Rauschenberg in one cohesive book
2) Collect and edit content for both exhibitions

 

Backroads of New England Deck
4" x 5.75" x 1.25"

Travel deck for fifty local points of interest in New England

CHALLENGES
1) Create a flexible identity system that can accommodate a potential series of regional Backroads of decks

 

RIDE CD Package
5.125" x 5.375" x 0.625"

CD package and booklet that parallels the history of Harley Davidson and rock and roll music.

CHALLENGES
1) Solution should appeal to a wide audience who aspire towards the Harley lifestyle
2) Should not hinge on a particular song or artist

 

Brazil Poster
24" x 36"

Poster for 1985 movie "Brazil," a chronicle of one man's struggle to escape Big Brother and live the life of his dreams

CHALLENGES
1) No imagery from the film can be used for the poster

 

Traces of Providence
(each) 36" x 24"

Identities of Providence residents were extrapolated through the items they leave behind in a series of posters

CHALLENGES
1) To use a system to generate each poster presentation

 

Special Exhibition Poster & PDA
(poster) 17" x 24"

Poster and PDA for The Metropolitan Museum of Art

CHALLENGES
1) Promote special exhibitions to commuters
2) Create user-friendly interface for further detail that ties back to poster advertisement

 

Millennium Identity System
any size

New identity system for pharmaceutical company, Millennium

CHALLENGES
1) Reconnect company to its consumers in a way that does not compromise its integrity and authority
2) Illustrate logo flexibility in applications from stationery to promotional materials

Tribeca Film Festival Brochure
4.25" x 7.5"

Informational mail brochure for the Tribeca Film Festival, a summer-long film festival in Manhattan

CHALLENGES
1) The advertisement must appeal to the general public while asserting its urban location